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The strategy principle, aim, slogan of “lica Service”
The service strategy principle: the half to win the customer is the service!
The service aim: the products to satisfy the customer, and the services to better satisfy the customers!
The service slogan: Service sincere, satisfactory believable!
The service target: to satisfy the needs of files processing for every office in the world!
The development of the marketing is aggravated together with the market competition, and is no longer included by the 4P demands. Especially for the office stationery industry, the products are further faced with the assimilation, the price is increasingly transparent in the competition, the channel is completely shared, the competition is quite vigorous, and the promotion forms are also with infinite originality but with little gain. In this market environment, the service as the additional value of the products or sales is increasingly promoted, and the competitive emphasis is increasingly transferred to it. Someone says that “serving the customer is just the psychology consumption”. The reason is simple, only the warm service can shift the heartstring of the customers, so as to engender return customers. “To think what the customer think, and to worry about what the customer worry about” is the action guide of the lica people. As long as you have any needs, we will try our best to complete it for you. “Viewing the customer as the center” is the basic demands penetrating the whole lica Company, who makes great efforts to create convenience for customers, and reduces the unnecessary expenditure for customers, and is also the emphasis of our daily work.
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